A disgruntled Kroger shopper claims that prices for her delivery order were changed overnight, causing her bill to increase significantly. This incident has sparked wide discussions about price transparency in the e-commerce space and has raised concerns about the trustworthiness of Kroger's pricing policies. The company's explanation about market conditions and supply chain disruptions has failed to satisfy many, who demand more stable and predictable pricing.
The Kroger Co. (KR) Q1 2024 earnings call revealed the company's strong financial performance, strategic technological investments, and commitment to sustainability and workforce development.