The Big East Conference has signed a six-year media rights agreement with Fox Sports, NBC, and TNT, aimed at increasing visibility and revenue for its athletic programs.
Fox's coverage of the UEFA European Championship is drawing impressive viewership. The France vs. Austria match attracted 1.2 million viewers on a weekday, highlighting the growing U.S. interest in European soccer. Fox reports a 35% increase in average viewership compared to past years, thanks to strategic scheduling and high-quality broadcasts.