CHERRY HILL, N.J., June 21, 2024 /PRNewswire/ — In an exciting development for the world of triathlon, Varlo Sports has announced a pioneering multi-year strategic partnership with supertri, the revamped Super League Triathlon. As part of the collaboration, Varlo Sports will be the Official Global Apparel Provider for supertri, marking a historic union set to elevate the realm of triathlon to unprecedented heights.
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Supertri is the reimagined concept of Super League Triathlon, known for its high-octane, technical, and tactical races that showcase the prowess of the world’s elite triathletes. The series gains a fresh identity to captivate audiences and enhance athlete experiences. Highlighting this transformation, supertri is expanding its reach into North America with two landmark events in Boston and Chicago. These cities will be pivotal stops in a global series of five spectacular races, each crafted to test endurance and strategy over fan-friendly one-mile courses.
This strategic alliance will see Varlo Sports outfitting supertri’s elite athletes with its cutting-edge Summit line of triathlon suits. These suits are a fusion of speed and comfort, designed meticulously to empower athletes to perform at their peak. Varlo’s commitment to innovation in sportswear aligns seamlessly with supertri’s vision of pushing the boundaries of triathlon racing. The Summit line offers state-of-the-art features such as enhanced aerodynamics, moisture-wicking fabrics, and superior comfort, all of which are crucial for performance in high-stakes races.
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In addition to equipping the professional athletes, Varlo Sports will also design and produce an exclusive line of supertri technical merchandise. This apparel range will be available for purchase online and at supertri events, allowing fans and age-group athletes to sport the same high-quality gear as their professional counterparts. This move not only enhances the fan experience but also builds a community around supertri, fostering a deeper connection between the athletes and their supporters.
For the 2024 season, supertri will debut its events in North America with the Boston and Chicago League events. These events will be spectacular showcases of athleticism and strategy, attracting top-tier talent from around the globe. Boston, with its historic and picturesque settings, and Chicago, renowned for its dynamic urban backdrop, offer the perfect venues for supertri’s innovative race format. Each course is designed to challenge the athletes while providing a visually captivating experience for spectators.
Age group athletes, the heart of the triathlon community, have a unique opportunity to participate in these events, particularly at the Chicago Triathlon, which stands as the largest urban triathlon in the world. By racing on the same courses as the professionals and wearing the same Varlo gear, age group athletes can immerse themselves fully in the elite triathlon experience. This inclusivity is a core part of supertri’s mission to grow the sport and build a more integrated and engaged triathlon community.
Varlo’s collaboration with supertri represents more than just a partnership; it signifies a shared vision to innovate, inspire, and elevate the sport of triathlon. As the official global apparel provider, Varlo is not only delivering advanced sportswear but also contributing to a new era of triathlon where performance, fan engagement, and community spirit come together seamlessly. The unique designs and superior functionality of Varlo’s apparel will set new standards in the triathlon world, marking a significant evolution in how athletes train, compete, and connect with their audiences.
The partnership also includes a focus on sustainability, reflecting both Varlo and supertri’s commitment to environmental responsibility. The new line of apparel will incorporate eco-friendly materials and manufacturing processes, ensuring that the products support the health of our planet while providing high-performance gear for athletes. This critical aspect underscores the forward-thinking approach of both organizations, setting a positive example for the sports apparel industry at large.
As supertri and Varlo Sports join forces, the anticipation for the 2024 season is palpable. The introduction of supertri races in North America brings a new level of excitement and opportunity for both athletes and fans. The strategic alignment of innovative sportswear with groundbreaking race formats promises to deliver an unparalleled triathlon experience. Together, supertri and Varlo are poised to disrupt the triathlon scene, inspiring a new generation of athletes and setting the stage for the sport’s vibrant future.
With the upcoming events in Boston and Chicago, as well as the continued global expansion, supertri and Varlo are setting the wheels in motion for a triathlon renaissance. Athletes and fans alike can look forward to a series replete with thrilling races, groundbreaking apparel, and a shared community spirit. The union of these two forward-thinking brands marks a significant chapter in the evolution of triathlon, heralding a future where innovation and passion drive the sport to new heights.
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