AM Turaz, the celebrated songwriter behind Netflix’s much-anticipated series ‘Heeramandi,’ has come forward to address the criticisms swirling around the show. In an exclusive interview with Firstpost, Turaz delved into his collaborative experience with acclaimed filmmaker Sanjay Leela Bhansali, the challenges faced during production, and his perspective on the audience’s evolving tastes and preferences.
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Heeramandi, set against a backdrop of pre-independent India, has generated significant buzz for its rich storytelling and visual splendor. However, like any high-profile project, it hasn’t escaped the scrutiny of critics and audiences alike. Addressing the negative feedback, Turaz was candid but unperturbed. ‘There’s nothing wrong in having different viewpoints. Criticism is inevitable in today’s age, especially with the reach of digital platforms,’ he commented.
Having previously collaborated with Bhansali on cinematic ventures such as ‘Padmaavat’ and ‘Bajirao Mastani,’ Turaz is no stranger to crafting lyrics that resonate with both period settings and contemporary sensibilities. ‘Working with Sanjay is always a profound experience. His vision is exacting and meticulous, and it pushes everyone involved to elevate their craft,’ Turaz reflected. ‘Heeramandi demanded an authentic blend of historical context and emotional depth, something we strived to achieve with every song.’
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Despite the influx of mixed reviews, Turaz remains optimistic about the impact of ‘Heeramandi.’ ‘Criticism can serve as a valuable learning tool, but it’s essential to remember the essence of why we create art. It is to tell stories that echo through time and reach the core of human emotions,’ he mused. He emphasized the importance of embracing changing tastes and highlighted how the show’s intricate music aims to strike a delicate balance between tradition and modernity.
Turaz acknowledges the importance of audience feedback, but he also urges viewers to approach the show with an open mind. ‘It’s essential to appreciate the effort and passion that go into such projects. Heeramandi is an ambitious narrative that attempts to capture a slice of history with grace and grandeur,’ he asserted. ‘Sanjay and I wanted to create something timeless, a musical journey that transcends the limits of the screen and stays with you long after you’ve switched off your device.’
The dialogue surrounding ‘Heeramandi’ also sheds light on the broader landscape of the entertainment industry. With the advent of OTT platforms like Netflix, the way content is consumed has dramatically shifted. ‘Audiences today have a plethora of choices, and this has sparked a creative renaissance,’ Turaz pointed out. ‘However, it also means that creators must continuously evolve and innovate to keep audiences engaged.’
Turaz is equally fascinated by this evolution in viewer dynamics. ‘There is immense potential in the way stories are now being told. Technology has given us the liberty to experiment with narratives and visual storytelling like never before,’ he said. He also credits digital platforms for democratizing content consumption, allowing for a more diverse range of stories to be heard and appreciated.
At the heart of Heeramandi, according to Turaz, lies a celebration of India’s cultural heritage alongside a poignant exploration of human emotions. ‘The music, the songs, they are an extension of the characters’ souls. Sanjay’s narratives are musically driven, and Heeramandi is no different. Every note is a piece of the puzzle that completes the grand picture,’ he explained.
As the series continues to garner attention, both positive and critical, Turaz reiterates the core intent behind its creation. ‘We wanted to craft an experience, not just a series. Heeramandi is meant to be felt, to be immersed in. It’s more than just visual entertainment; it’s a symphony of narrative, music, and emotion,’ he said warmly.
In conclusion, AM Turaz remains unfazed by the naysayers, focusing instead on the artistic journey that Heeramandi represents. ‘Art is subjective. It’s bound to evoke myriad reactions. But the beauty lies in its ability to connect, to provoke thought, and to stir emotions. That’s the real magic of Heeramandi,’ he declared. With his unwavering commitment to artistic integrity, Turaz, alongside Bhansali, continues to push the boundaries of storytelling, offering audiences a rich tapestry of history, music, and emotion.
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