Simon Holloway is in his element. The British designer presented his second runway show for Dunhill under the beaming sunshine at Milan Fashion Week. This show served as a luxurious experience driven by the brand’s opulent identity. The outdoor gardens in central Milan, a haven of comfort, were lined with umbrellas to shield guests from the climbing temperatures. Mimicking its previous show venue, the setting was governed by pristine Dunhill waiters, ensuring everyone’s every need was met. The brand’s offering of refreshing beverages provided an invitation to pause the fast-paced Milan Fashion Week experience and truly relax throughout the show.
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Rapid violins ignited the runway with classical splendor, exploring English dressing codes while outlining the rules of the gentlemen’s code. Dunhill’s Spring/Summer 2025 collection was both classic and bold, showcasing Holloway’s vision of well-groomed men basking under the summer sunshine and relaxing at their local country clubs. Models walked down the runway with a principal confidence that packed their wardrobes with timeless staples designed to last a lifetime. Suede outerwear was belted at the waist and unpacked with casual flair, paired with form-fitting trousers and leather gloves that seemed destined for high-speed thrills.
The collection also included chained three-piece suits, perfect for late-night meetings, accessorized with leather briefcases and animal-molded umbrellas. Pristine leather jackets and lightweight turtlenecks formed well-minted weekend looks. Cable-knit pullovers were ideal for brisk summer evenings, while waterproof car coats and muted bucket hats predicted British downpours this summer. Each look showcased Dunhill’s signature suiting — a living testament to the brand’s UK heritage and its supreme craftsmanship.
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Ensuring authenticity, the brand sourced its materials from renowned British locales like Somerset, Yorkshire, and Biella. This commitment to its roots not only upheld Dunhill’s rich history but also uplifted local craftsmen, bringing state-of-the-art techniques to the forefront of fashion. Simon Holloway concluded the presentation with a poignant remark: ‘These are not basic clothes for going into the office. These are clothes for enjoyment, for a life well-lived.’ By these words, he invited everyone to live their lives to the fullest, embodying the luxurious spirit of the collection.
The event was a masterclass in blending tradition with contemporary flair. The meticulous attention to detail was evident in every piece, whether it was the intricate design of a lapel pin or the luxurious feel of the fabrics used. The show wasn’t just about the clothes; it was about an entire lifestyle that Dunhill aims to present — one of sophistication, luxury, and timeless elegance. Even the choice of venue — outdoor gardens set amid the hustle of Milan — complemented this narrative wonderfully.
Each model who graced the runway added to the narrative of a well-lived life, showcasing clothes meant for enjoyment rather than mundane duties. The quintessential British elements — from the cut of the trousers to the type of hats — stood out, adding a rich layer of cultural heritage to the collection. It was clear that Dunhill intended to send a message: embracing one’s heritage does not mean sacrificing modernity. Instead, it can result in an opulent yet grounded fashion statement that speaks to contemporary tastes while paying homage to timeless traditions.
The textures and hues chosen for this collection were a balanced mix of classic and contemporary. Navy and grey textiles dominated the suiting, their understated elegance punctuated with ornamenting lapel pins. The selection of materials — ranging from suede to finely stitched leather — exemplified Dunhill’s unparalleled craftsmanship. This dedication to material quality highlighted the brand’s ethos of creating garments that not only look good but also stand the test of time.
In addition to being visually striking, the collection was inherently practical. Waterproof car coats and bucket hats suggested that Dunhill’s designs are not just for show but are meant to be lived in, handled, and cherished. The same could be said for the meticulously crafted leather jackets and gloves, which were clearly designed for both aesthetics and utility. Holloway’s ability to merge form and function was on full display, making the SS25 collection a quintessential showcase of what modern luxury fashion should be.
Attendees left the show with a sense of awe, inspired by the idea of a wardrobe that doesn’t merely serve its purpose but elevates one’s lifestyle. Dunhill’s dedication to capturing the essence of a life well-lived resonated with everyone present. The show set a high bar for Milan Fashion Week, blending the past and the present to create a future that’s steeped in British tradition yet incredibly forward-thinking. With this collection, Dunhill SS25 has successfully filled British social calendars with opulence and class, promising a stylish, luxurious summer ahead.
From the first model who walked the runway to the final applause, it was evident that Dunhill SS25 wasn’t just a collection; it was a celebration of British heritage and craftsmanship. The show invited everyone to not only witness but also partake in a life lived in elegance and opulence. Simon Holloway has confidently positioned himself and Dunhill at the forefront of luxury fashion, making a timeless statement that merges the classic with the contemporary. As guests departed, one couldn’t help but feel that this collection was much more than just garments; it was an invitation to a lifestyle that relishes in impeccable taste and timeless class.
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